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STYLE COACHING INSTITUTE®
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Why “Looking Good” Starts as an Inside Job...

Here at the Style Coaching Institute® we don’t just care about the image you see reflected back when you look in the mirror. We care about how you picture and perceive yourself in your mind too.

We’re all familiar with the term “body image”, but what does it really mean?

Body image encompasses:

* Your beliefs about your appearance and how you look in the mirror (these beliefs are formed by your life experiences, memories, how you perceive images in the media, and how your mind generalises information as it comes into your awareness) 

* How you feel about your physical body (aspects such as your height, body shape, weight, the colour of your skin, the size of breasts, the shape of your nose, etc.)

* Your awareness of how you control your body as you move, your posture, the way you sense your physical body, whether you feel strong and able-bodied (for example, how you feel ‘in’ your physical body, not just ‘about’ your body)

When you have a healthy and positive body image it means that, generally, you feel comfortable and happy in your your own skin.

Body image challenges can affect all of us, no matter our size, shape, weight, gender, sexual orientation, race, religion or skin colour. Whether it is positive or negative, we all have a body image. We all have feelings about the way we look and how our appearance is perceived by others. It is normal to feel good about certain aspects of your appearance, and not quite as good about other aspects. 

Whether they are consciously aware of it or not, a person’s body image affects every aspect of their life. It can sometimes be difficult to understand all of the feelings we have about our bodies and ourselves, but Style Coaching™ helps people to develop a healthier and more empowering body image. This has a knock-on positive impact on every aspect of people’s lives, affecting things like their relationships, their careers, their aspirations and their general life satisfaction.

If you believe in the positive power of appearance and the holistic impact it can have, then you are likely to enjoy learning more about Style Coaching™.

The Style Coaching Institute® was founded 11 years ago to revolutionise the world of image consultancy and personal styling. Through our career development courses, we have trained over 1200 people in 75 countries to become professional Style Coaches™ and have a career helping others to look and feel their best. We combine topics such as personal stylist training, colour analysis, fashion styling, personal shopping, and wardrobe styling, with self-development topics such as life coach training, positive body image coaching, self-image psychology and even personal branding. Our aim is to help people to discover how to use their appearance as a tool for feeling better about themselves, and then using their appearance as a non-verbal method of communication. Some of the questions we ask are, “Who am I? How do I want to feel? What do I want to express?” The answers are often life changing. 

Find out how you can become a Style Coach™ and start making a difference! 

Visit us online at www.stylecoachinginstitute.com. We host online diploma courses via our eLearning Platform, as well as through VIP training courses in London, Singapore, New Zealand and Australia

“Looking Good Starts as an Inside Job”

“If you have good thoughts, they will shine out of your face like sunbeams and you will always look lovely.” – Roald Dahl

At the Style Coaching Institute® we don’t just believe in the power of appearance; we believe that people are so much more than just a reflection in the mirror and that confidence and positive body-image are vital components of ‘style’ of a personal ‘style’!

Here at the Style Coaching Institute® our training is based on the beliefs that:

* Style is as much about ‘inner confidence’ as it is about the clothes you wear
* Looking good is about embracing what makes you uniquely beautiful
* No matter your size, shape or weight, if you feel confident on the inside, then you will look beautiful on the outside
* Making a good impression is a combination of the right clothes, grooming, body language and attitude

If these beliefs resonate with you, then a career in Personal Styling or Image Consultancy might be selling yourself short! On the other hand, “Style Coaching™” will give you unlimited opportunities for personal and professional growth, fulfilment and rewards. This is true whether you are a complete newcomer to the image profession, or whether you are experienced professional from a related field.

In just 10 years, our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue the career of their dreams as professional Style Coaches™.

Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Jordan, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.

We offer our online courses worldwide, and VIP tutored training courses in London, Singapore, Australia and New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™. Discover more at our website www.stylecoachinginstitute.com

Finally! We’re getting around to sharing some pictures from the last day of our ‘Style Coach™ VIP Diploma Course’ held in London in October. We had such an excellent week with a wonderful group of ladies joining us from the UK, the USA, Bahrain and Ghana. 

If you love fashion and style, but you are also passionate about helping people to become more confident and expressive of their personalities, then you might have the makings of a professional ‘Style Coach™’.

Here at the Style Coaching Institute®, we train men and women in a very unique skillset that enables them to make real and long-lasting differences to the lives of their clients. We also provide the specific business training and support that enables our graduates to begin viable new careers and set up their own successful businesses as professional ‘Style Coaches™’.  

In 2016, would you like to learn something completely new and different? Would you like the option to turn this knowledge into a career that enables you to earn money doing what you love? If so, you might like to take a closer look at the VIP courses we host in London, Singapore, Melbourne and Auckland and Wellington, or our online diploma courses that are currently being studied in 75 countries around the world via our eLearning Platform.

We invite you to visit us online at www.stylecoachinginstitute.com where you can find out more, and also schedule a call with a member of our team to chat about your personal aspirations for the new year ahead. 

Want to get a quick introduction? Watch our video with directors Kate Cutting & Tracey Redmondhttps://vimeo.com/86935608

About Us: 

Our innovative and original stylist training courses have been studied in more countries than any other image training course in the world. We train and certify experienced and aspiring image consultants, personal stylists, personal shoppers, personal branding coaches, colour consultants and life coaches to pursue the career of their dreams as professional Style Coaches™.

In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam, Qatar and counting!

What to wear to an Xmas party

Think for a moment about the outfit you are going to wear for your next celebratory or festive event. I wonder how many of us instantly think of wearing our trusted LBD (little black dress) with some nice accessories? Of course, there’s nothing wrong with that. However, in this article, I would like to discuss and highlight the less conservative option of ‘non-black’ clothes. As a professional image consultant and Style Coach™, I think of it as an invitation to make the leap from dressing with ‘predictability and safety’ at your next event, to dressing with ‘style and sparkle’!

First of all, and strictly speaking, *black* is not a ‘colour’. Instead, it absorbs all other colours! So, why is *black* such a popular choice? Why do we like it so much? I love considering these questions when I am doing professional colour analysis with my clients, and if you’ve ever considered becoming a colour consultant yourself, then you will share my enthusiasm!

The most obvious answer is because it’s a comfortable and safe choice. It transmits a feeling of protection and strength. Many would also argue that it is mysterious. Colour psychology is just fascinating. We all use *black* at various times of our lives: when experiencing mourning, when we want to ‘blend in’ due to low self-esteem or body-image issues, when we want to appear slimmer due to discontent about our body shape or weight, or when we want to feel secure in our wardrobe choices so we don’t ‘get it wrong’. Fashion tells us that black is slimming, seductive, formal, elegant and sophisticated. There are a lot of studies about the psychology of ‘black’, but the main question here is to ask ourselves, “Instead of black, why not bring our outfits to life with vibrant use of colour?” In Style Coaching™, we combine life coaching skills, which helps me to explore how my client ‘feels’ when wearing different colours, and trying different styles - not just how my client ‘looks.

Fashion historians and fashion courses trace the iconic origins of the little black dress to the 1920s designs of Coco Chanel and Jean Patou. They were intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral colour. The little black dress is considered essential to a complete wardrobe by many women and fashion observers. But do we believe we’re radiant wearing black? Is it really flattering us and enhancing our image as much as we would like it to?

Wearing black is certainly functional and turns complex choices into easy ones when you don’t know what to wear to a festive event. When wearing black, you always have the assurance and self-confidence that you will be dressed appropriately. But is black properly translating the state or mood we are in when we attend parties? And, if you are a self-confessed lover of ‘black’, would your opinion change if a colour consultant gave you alternative colour suggestions? This is where, in my opinion, the journey of discovering your style really starts.

During the Style Coach™ training we learned about colour psychology in addition to the colour analysis. Understanding our ‘true’ or ‘wow’ colours can be powerful, as they affect us positively and in profound ways. The colours we wear can be used to create harmony with our own natural colouring, and they essentially become another part of us. One of my friends (and fellow Style Coaches™) recently shared with me that she had clients idealizing black, but it was actually not suiting their skin tone and was stealing their shine. Perhaps this is more common than we realise.

When we choose black during personal shopping trips, are we in fact denying ourselves the opportunity to look for an outfit which will make us look and feel outstanding? Are we missing out on a chance to try something that is outside our comfort zones and a touch different to what we’re used to? Style Coaching™ combines elements of personal branding, so we’re constantly looking for ways to showcase our unique personality and every other factor that becomes a person’s ‘personal brand’. 

Imagine yourself walking into the department stores at the start of the festive season, with your personal shopper, when the mannequins are wearing party outfits… What outfits on the mannequins really inspire you? When something catches your eye, what shine is it transmitting to have grabbed your attention?
The aim is to search for something to wear which will not only enhance our silhouette, but which also communicates our own energy, personality and vibrancy. So many of our attributes can be communicated, enhanced and highlighted with our colour choices. Personal styling is about having fun with fashion and creatively expressing yourself, but don’t worry about looking overdressed; instead focus on choosing the right fabric, the right shape, the right length and the right colour. For many of my personal styling clients, wearing a vibrant colour choice can feel like a big transition, in which case, a black outfit can be transformed with even a touch of colour that suits you.
I hope you enjoy choosing your next outfit and that you’re feeling inspired to find a Xmas party dress that will help you feel great during your celebratory occasions!

– Written by Jeannine Courvoisier for the Style Coaching Institute

ABOUT THE STYLE COACHING INSTITUTE®

In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Greece, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, the USA, Vietnam and Qatar.

We offer online personal styling courses worldwide, and VIP tutored stylist training courses in London, Singapore, New Zealand and Australia. So, wherever you are in the world, we can help you to become a successful Style Coach™. Discover more at our website: www.stylecoachinginstitute.com

Here at the Style Coaching Institute® we believe that beauty starts from the inside out. Our world-class Style Coaches™ have been trained in a uniquely holistic approach. Our Style Coaching™ diploma courses very extensively cover all four core areas of image consultancy: Colour Analysis, Women’s Style, Men’s Style and Cosmetic Application and Tuition. However, our training courses are not purely ‘image’ courses, because we also combine skills and key features from the fields of Life Coaching, Personal Branding Self-Image Psychology, and more. 

In just 10 years, our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue the career of their dreams as professional Style Coaches™.

Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Jordan, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.We offer our online Style Coaching™ course worldwide, and VIP tutored training courses in London, Singapore, Australia and New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™.

Discover more at our website www.stylecoachinginstitute.com

Have you been thinking about becoming a personal stylist? If you would love to have a successful career helping others to look and feel beautiful, then join us in London for our Style Coaching™ Diploma Course this October. Or start studying now, from anywhere in the world, via our online courses

Here at the Style Coaching Institute®, we don’t offer standard or ordinary image consultant training. Instead, our personal stylist courses teach you a uniquely holistic approach that combines image and beauty training with powerful life coach training and personal branding that transforms people from the inside out.

If you have a passion for style and beauty, but you also believe that people are so much more than a reflection in the mirror, then why not consider a career in Style Coaching™ and become a personal stylist with a difference? Details can be found at our website: www.stylecoachinginstitute.com

A diverse cast of models shows how the standard of beauty for women has changed dramatically over time. The fact is that we are irreplaceably beautiful manifestations of life, and when we can love our entire selves inside and out, then we become empowered in the skin that we are in today. It’s not enough to just be kind and compliment others; we must be kind to ourselves too.

When you become a certified Style Coach™, you become an expert in every dimension of “beauty” (not just what you see on the surface, but what’s going on beneath the surface too). We believe in the power in appearance (which is why we teach you all the core lessons of image consultancy training and personal styling), but we take this much deeper by combining the power of appearance with life coach training, and self-image psychology. Our focus isn’t just on how you “look”, it’s on how you “feel”. 

Read more at our website: www.stylecoachinginstitute.com 

What is Style Coaching™? And, can what you wear really change your life?

How it all started…

Ten years ago, the term ‘Style Coaching™’ was nowhere to be seen. There were no ‘Style Coaches™’ to be found. Instead, there were image consultants, personal stylists, fashion consultants, and personal shoppers. So what is ‘Style Coaching™’ and where did it come from? What makes it so different to other image specializations we have seen before? And, quite simply, why should we sit up and take notice?

Back in 2004, nobody realized that in a quiet corner of the world, a revolutionary new specialization was taking shape and getting ready to transform countless people’s lives. Meanwhile elsewhere, celebrity stylists were obliterating the airwaves with popular but ruthless ‘makeover’ shows. The public would watch in disbelief as the stylists would hunt down the country’s worst dressed individuals who were desperate for help, and then proceed to invade their wardrobes with unashamed gusto, criticize and often ridicule their choice of clothes, have them strip down to their underwear in a 360 degree mirror while exposing their vulnerabilities to the masses, and usually reduce the person to tears before announcing with delight that it was time to ‘hit the highstreet’!

The participant would then trail behind the stylist from store to store, complaining and arguing like Eric Berne’s ‘Adaptive Child’, while the stylist assumed the role of their ‘Critical Parent’. The relationship would be one of dominance and submissiveness, and for viewers, the process was almost painful to watch. Of course, the ‘big reveal’ at the end represented a climatic end to the drama. We would watch the participant’s face with curiosity as they took in the reflection that had suddenly been revealed, trying to locate themselves in the image of a stranger before them. We would listen as they said phrases like, “I’m like a new person”, and “Is that really me?”

For those watching carefully, it would be at this point that we would often see a glimmer of something profound happening… a change in the person that could not be explained only by clothes and a new hair colour. Yet, this tiny glimmer of profoundness would go unnoticed, and without nurture would quietly dissolve once again. When the makeover show would revisit the participant after 6 months had passed, it was common to see that they had reverted back to their previous appearance. In these cases, the ‘makeover’ had been in vain, meaning that it came to no real purpose, it was empty and without depth. In other instances, the changes were whole-heartedly accepted by the participant and proved to be long lasting. We would then see an inexplicable knock-on effect with almost every aspect of the person’s life. It was remarkable to witness and proved how much potential there was even in a simple makeover.

So this contrast of results leaves us with some burning questions…

– When the process worked, what was the difference that made the difference?

– When it failed to be maintained, why was this so?

The origins of Style Coaching™… 

For a husband and wife team living in Ireland at the time, the answers were strikingly obvious and the potential of these answers was too important to ignore. Gary and Tracey Redmond, founders of the Style Coaching Institute® had a unique combination of skills, which enabled them to view this phenomenon with a clear perspective. While Tracey was a personal stylist, she was also a certified practitioner of NLP, so she offered her clients a much more holistic service than those offered by traditional image consultants. She also believed in the fundamental importance of nurturing individuals and empowering them to reach newfound levels of confidence and self-esteem. For her, rapport and being able to align with another person’s view of the world was natural. The results she observed in her clients were astounding, so she started to explore and delve deeper into what was working and why. She did this with the help of her husband, Gary Redmond, who was an Accredited Life Coach, Therapeutic Counsellor, and NLP practitioner. Together they researched, developed, tested and documented a completely new and original formula for change that they branded as ‘Style Coaching™’.

What makes Style Coach™ training different to Personal Stylist training and Image Consultant training?

Through Style Coaching™, Gary and Tracey Redmond were able to distill and capture the essence of why even basic makeovers can sometimes prove to be life changing. Rather than this phenomenon being an ‘accidental’ and infrequent occurrence, the Style Coaching™ formula enabled the life changing transformation to be a simple, yet profound, by-product of the specific process they had defined and perfected.

In 2005, they founded the ‘Style Coaching Institute® and began teaching other people how Style Coaching™ works and how a person’s appearance can be used as a powerful starting point for much greater life changes. Graduates of the institute, known as Style Coaches™, began following the process with their clients, and the same results were observed. A new specialization had been born, and started to gain the attention of those who believed that people are much more than a reflection in the mirror. A Style Coach™ may have all the technical knowledge of an image consultant, colour consultant, personal shopper and personal stylist, but they are also experts in the key skills used in the world of life coach training and NLP.

So does this mean that Style Coaching™ is simply a formula of 2+2=4? Far from it! As coaches, we’ve all heard the buzzword ‘synergy’, but Style Coaching™ really is a prime example of it in action. It may consist of various parts, but these parts produce a combined effect so much greater than the sum of their separate effects. Authentic Style Coaching™ isn’t just image consultancy with some life coaching added in as an embellishment at the end. Style Coaching™ isn’t just about learning ‘what to do’; it’s about ‘how to do it’, and we all know that there is a distinct difference between our ‘doing’ and our ‘being’.

Unlike the vast majority of celebrity fashion stylists and personal shoppers, a certified Style Coach™ embodies the ethos of a life coach, and grasps the importance of self-image psychology. While many image consultants will work to create a new look for their clients, Style Coaches™ work with their clients to explore beyond the surface layer, while at the same time recognizing that the inner-self and the outer-self are inexplicably linked and powerfully affect each other. An authentic Style Coach™ will help their client to connect with their true self, enabling the unique individual to shine through with confidence and self-acceptance.

A large part of being a Style Coach™ is the ability to share guidance on which styles will enhance a particular body shape, how it is possible to illuminate our positive features and colour characteristics, how we can nurture our physical and emotional selves through personal grooming, and how to use our appearance as a mode of non-verbal communication. However, Style Coaches™ would never wish to project a fictitious image onto a person, through telling them exactly what they should wear. This is like trying to tell someone who he or she is, rather than genuinely listening and being curious about the individual. Their aim is to help a person to discover and reconnect with their best version of themselves; to see in the mirror a congruent reflection of the positive image they hold of themselves in their mind.

When fashion makeovers fail to provide long-term positive benefits it is usually because the individual’s inner self-image and outer self-image are not in alignment. The external appearance may have been changed, but if on the inside the person still sees himself or herself as ugly, inferior, less than, or worthless, then a reassertion of the external appearance will be the inevitable result. Essentially, the positive intentions of an image consultant are thwarted by an internal factor that they are unable to competently work with. They are left wondering why the changes didn’t work, and feeling mystified about what they could have done differently.

One of the magical differences about Style Coaching™ is that it offers practical opportunities for in-depth psychological theories and life coaching techniques to be explored in a lighthearted and accessible format. In the past, these theories could tend to be quite heavy, but through Style Coaching™ they can be merged into a seemingly simple process of personal styling! It is certainly true that like a person, Style Coaching™ is so much more than it may appear to be. What you see happening on the surface layer does not begin to do justice to the dimension of depth that’s simultaneously present.

Why does Style Coaching™ matter?

All business owners, managers, coaches, and entrepreneurs look for ways to achieve better results, to bring out and enhance more of our own potential. We’ve all heard that first impressions count, and that we need to ‘dress for success’, but more than this, our image can be used as a powerful tool for communication. Our appearance silently sends out messages about us, so we need to understand what these messages are and how we can design them for accuracy. If your appearance speaks volumes, then it makes sense to ensure it is saying the right things!

Style Coaching™ is proof that what you wear really can change your life. Far beyond clothes, accessories, colour coordinating and makeup, it’s about the multiple ways in which we can successfully build self-confidence, reconstruct a positive self-image, and access an abundance of self-esteem. The ability to do all of this, without needing hours of therapy, is quite incredible and makes Style Coaching™ accessible on a massive scale! Simplicity really is the ultimate sophistication and can bring about some of the best results.

Style Coaching™ opens the doors for us to move beyond previous self-limiting beliefs, and embrace our full potential on every level. It’s little wonder that in less than 10 years, authentic Style Coaching™ has journeyed from being an unheard of term, to being a trademarked formula used by over 1000 Certified Style Coaches™ in 68 countries around the world, with an International Association of Style Coaching™ now headquartered in Great Britain. Style Coaching™ has touched the lives of thousands of individuals and is having a dramatic impact on the world of Life Coaching, as well as Image Consultancy, offering both sectors a mutually transformative way of working with clients and achieving the fulfilling results that we all want – which ultimately is to improve the quality of life for the real people we work with.

“The ‘self-image’ is the key to human personality and human behavior. Change the self image and you change the personality and the behavior.” - Maxwell Maltz

ABOUT THE AUTHOR

Kate Cutting is a co-director and master trainer of the Style Coaching Institute® – the only training company in the world offering a Diploma Certificate in Professional Style Coaching™.

Kate also serves as VP of Member Communications at the International Association of Style Coaches™ (IASC) where she writes weekly articles and a monthly ezine, distributed in 68 countries. At the Style Coaching Institute®, Kate works alongside the co-creator of Style Coaching™, Tracey Redmond, as the co-author of the institute’s training publications. However, Kate’s greatest passion is her long-term role as a mentor to Style Coaches™ during their training, as well as throughout their careers. Because of her belief in the transformational power of Style Coaching™, she is dedicated to increasing the public awareness and continually developing the professional standards for the field.

Kate was recently honoured to write the foreword for 'Branded for Success’, a publication written by one of Asia’s leading Style Coaches™, Lionel Lim (winner of the 2012/2013 Successful Entrepreneur Award, Mister Singapore United Nation 2011, Singapore’s Most Loved Beauty Professional 2011 and Giant Stars Most Confident Smile Award 2006).

Alongside her expertise in Style Coaching™, Kate is also a licensed NLP practitioner and accredited Life Coach.

CONTACT INFO:

Website: www.stylecoachinginstitute.com
Email: info@stylecoachinginstitute.com
Tel: +44 208 133 9003

An important message for anyone thinking about becoming a Personal Stylist, Image Consultant or Personal Shopper

When you sign-up for an image consultant training course or personal stylist course you’ll learn how to make people look physically beautiful - you’ll learn the rules of “what not to wear” and “what to wear”, how to use hair and makeup to enhance people’s appearance, and how to use the science of color analysis to accentuate people’s eye colour, hair and skin tone. 

But, as this video from life coach Brendon Burchard so perfectly captures, “real beauty” can’t be defined simply by what you wear or whether your hair and makeup are correct for this season’s latest trends. 

“Image consultants” and “personal stylists” are supposed to be the experts in looking beautiful, but really they are only experts in one dimension of “beauty” - that is what you see in the mirror. This is where Style Coaching™ comes in!

At the Style Coaching Institute® we share Brendon Burchard’s passion for authentic beauty: beauty that comes from inside each person and flows out of them in the way they embrace life, they way they connect with people, they way they are true to themselves, and the way that they are uniquely individual.

When you become a certified Style Coach™ you become an expert in every dimension of “beauty” (not just what you see on the surface, but what’s going on beneath the surface too). We believe in the power in appearance (which is why we teach you all the skills and knowledge of image consultancy and personal styling), but we take this much deeper by combining the power of appearance with life coach training, and self-image psychology. Our focus isn’t just on how you look, it’s on how you feel. It’s not just about having a positive appearance, it’s about having a positive body image. 

The truth is that beauty is multi-faceted and as unique as you are. So, if you want to become a true beauty expert, then Style Coaching™ might be the perfect fit for you. Here at the Style Coaching Institute® our training is based on the beliefs that:

  • Style is as much about inner confidence as it is about the clothes you wear
  • Looking good is about enhancing your appearance and embracing what makes you uniquely beautiful 
  • No matter your size, shape or weight, if you feel beautiful on the inside then you can look beautiful on the outside
  • Making a good impression is a combination of the right clothes, grooming, body language and attitude
  • In essence, “looking good is only half the picture”

If these beliefs resonate with you and make sense, then a career in Personal Styling or Image Consultancy would not be fulfilling and rewarding on a long-term basis. Style Coaching™ will give you unlimited opportunities for personal and professional growth, fulfilment and rewards. 

At our website, you might like to read some of the Success Stories and Testimonials from our Style Coaches™ around the world. 

Our innovative and original stylist training courses have been studied in more countries than any other image training course in the world. We train and certify experienced and aspiring image consultants, personal stylists, personal shoppers, personal branding coaches, and life coaches to pursue the career of their dreams as professional Style Coaches™.

In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.

We offer online styling courses worldwide, and VIP tutored stylist training courses in London, Singapore and New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™.

Discover more at our website: www.stylecoachinginstitute.com

Cameron Russell admits she won “a genetic lottery”: she’s tall, pretty and an underwear model. But don’t judge her by her looks. In this fearless talk, she takes a wry look at the industry that had her looking highly seductive at barely 16 years old.

Cameron Russell has stomped the runways for Victoria’s Secret and Chanel, and has appeared in many fashion magazines. But she is much more than just a pretty face.

Why you should listen:
Cameron Russell has spent the last decade modeling. A Victoria’s Secret favorite, she has appeared in multiple international editions of Vogue as well as in ads for brands like Ralph Lauren and Benetton. But she feels at her core that image isn’t everything.

Cameron runs the blog ArtRoots.info, which is dedicated to covering grassroots public art and political power. She also experiments with creating street art herself. In addition, Cameron is the director of The Big Bad Lab, which creates participatory art that aims to include people in radical demonstrations of positive social change.
She’s a co-founder of the new web-based magazine Interrupt, about women, identity, the internet and taking action. 

What we believe:
Like Cameron, we believe that beauty is about so much more than a pretty face. Here at the Style Coaching Institute®  we believe in the power of appearance, but unlike traditional image consultancy training courses, our courses also focus on helping men and women to cultivate self-esteem, confidence and a positive body image from the inside out. 

If you have a passion for style, colour and fashion, then a career in personal styling  might something you’ve considered in the past. So, what’s held you back? Many of the individuals who choose to become certified Style Coaches™ think about becoming a personal stylist  or image consultant first… But, they usually have a feeling that ‘something’ is missing from the world of personal styling and image consultancy. They can’t quite define what “it” is, but they have the feeling that there is more to life than simply striving to “look good”. And they would be absolutely right.

When these same people find Style Coaching™ they instantly know that they’ve found the missing piece: a holistic approach that embraces the whole person, inside and out, and recognises that people are more than a reflection in the mirror.

What do you believe?
If you would like to help others to discover their inner and outer beauty then becoming a Certified Style Coach™ might be the vocation you have been waiting for. Our diploma courses offer you so much more than a personal stylist course, image consultancy course or personal shopping training. We include powerful life coach trainingpersonal branding,  self-image psychology, and all the other personal development tools you need to bring out the potential in every client.

We offer image training courses in LondonSingapore, and New Zealand, and our online courses are available worldwide. In fact, Style Coaching™ has reached over 63 countries including:

Andorra – Australia – Austria – Bahrain – Belgium – Canada – China – Croatia – Cyprus - Czech Republic – Denmark – Egypt – France – Georgia – Germany – Ghana - Great Britain & Northern Ireland - Guernsey – Hong Kong – Hungary – Indonesia – Ireland - Isle of Man – Israel – Italy – Japan – Jersey – Kuwait – Luxembourg – Malaysia – Malta – Mexico - New Zealand – Nigeria – Philippines – Poland – Portugal – Romania - Saudi Arabia – Singapore - South Africa – Spain – Sweden – Switzerland – Thailand - The Netherlands – Turkey – United Arab Emirates – USA – Vietnam – Qatar
 
Discover more at our website: www.stylecoachinginstitute.com 

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