Style Coaching Institute | Fashion & Style Blog | Personal Stylist & Fashion Blogger

Become a Certified Style Coach
Uniquely Holistic Personal Stylist
& Image Consultant Training



ELIE SAAB Haute Couture Spring Summer 2017 Show | Backstage

Moments before the show, a sense of serenity and grace dominates the backstage as models channel the collection’s soft silhouettes in a dream-like haze #TheBirthOfLight

Beautiful styling! Loving the nude palette :) 

It's your turn to be the Personal Stylist! Have your say on the best and worst red carpet looks from last night's Emmy Awards...

The biggest night for television has taken place in LA with the Primetime Emmy Awards, with a host of stars gathering for the glittering awards ceremony. Join us in taking a look through some of the Red Carpet fashions and have your say on the best and worst dressed by joining us on our Facebook page: 

Think you know style? Then it’s your turn to become a Personal Stylist for the next five minutes by sharing what you love about each outfit, what you’d do differently, what you think of the chosen outfit, makeup, hair style and colour, accessories, purses and shoes! 

If you’re passionate about style and colour, then you might just have what it takes to become a image consultant or personal stylist. You could have an image career doing what you love. Becoming a personal stylist isn’t just for those who work with the stars in Hollywood. Every day men and women from all walks of life are starting to recognise the importance of their image and appearance when it comes to success in the workplace, finding new relationships, experiencing greater levels of confidence and reaching their full potential in every area of their life.

If you’d like to help people to use the power of appearance to have happier and more fulfilled lives, then a career as a certified Style Coach™ might be the perfect choice for you.

Discover more about our worldwide image courses (online courses and image classes in London, Singapore and New Zealand) by visiting our website at

Take a look at the full photo gallery here:

Cameron Russell admits she won “a genetic lottery”: she’s tall, pretty and an underwear model. But don’t judge her by her looks. In this fearless talk, she takes a wry look at the industry that had her looking highly seductive at barely 16 years old.

Cameron Russell has stomped the runways for Victoria’s Secret and Chanel, and has appeared in many fashion magazines. But she is much more than just a pretty face.

Why you should listen:
Cameron Russell has spent the last decade modeling. A Victoria’s Secret favorite, she has appeared in multiple international editions of Vogue as well as in ads for brands like Ralph Lauren and Benetton. But she feels at her core that image isn’t everything.

Cameron runs the blog, which is dedicated to covering grassroots public art and political power. She also experiments with creating street art herself. In addition, Cameron is the director of The Big Bad Lab, which creates participatory art that aims to include people in radical demonstrations of positive social change.
She’s a co-founder of the new web-based magazine Interrupt, about women, identity, the internet and taking action. 

What we believe:
Like Cameron, we believe that beauty is about so much more than a pretty face. Here at the Style Coaching Institute®  we believe in the power of appearance, but unlike traditional image consultancy training courses, our courses also focus on helping men and women to cultivate self-esteem, confidence and a positive body image from the inside out. 

If you have a passion for style, colour and fashion, then a career in personal styling  might something you’ve considered in the past. So, what’s held you back? Many of the individuals who choose to become certified Style Coaches™ think about becoming a personal stylist  or image consultant first… But, they usually have a feeling that ‘something’ is missing from the world of personal styling and image consultancy. They can’t quite define what “it” is, but they have the feeling that there is more to life than simply striving to “look good”. And they would be absolutely right.

When these same people find Style Coaching™ they instantly know that they’ve found the missing piece: a holistic approach that embraces the whole person, inside and out, and recognises that people are more than a reflection in the mirror.

What do you believe?
If you would like to help others to discover their inner and outer beauty then becoming a Certified Style Coach™ might be the vocation you have been waiting for. Our diploma courses offer you so much more than a personal stylist course, image consultancy course or personal shopping training. We include powerful life coach trainingpersonal branding,  self-image psychology, and all the other personal development tools you need to bring out the potential in every client.

We offer image training courses in LondonSingapore, and New Zealand, and our online courses are available worldwide. In fact, Style Coaching™ has reached over 63 countries including:

Andorra – Australia – Austria – Bahrain – Belgium – Canada – China – Croatia – Cyprus - Czech Republic – Denmark – Egypt – France – Georgia – Germany – Ghana - Great Britain & Northern Ireland - Guernsey – Hong Kong – Hungary – Indonesia – Ireland - Isle of Man – Israel – Italy – Japan – Jersey – Kuwait – Luxembourg – Malaysia – Malta – Mexico - New Zealand – Nigeria – Philippines – Poland – Portugal – Romania - Saudi Arabia – Singapore - South Africa – Spain – Sweden – Switzerland – Thailand - The Netherlands – Turkey – United Arab Emirates – USA – Vietnam – Qatar
Discover more at our website: 

What are you looking forward to after the holidays have ended?

Calling all aspiring Personal Stylists, Image Consultants, Personal Shoppers, Wardrobe Consultants, Colour Consultants, and Fashion Stylists!! 

It’s that time of year when many of us are planning to get away on holiday, enjoy some sunshine, and take some time off, right? But thinking ahead to September (when it’s back to school, back to work, or just back to “normal”) can feel a bit deflating, and when the holidays are over you can tend to lose that feeling of aniticipation and excitement that you felt in July and August.

Imagine what it would feel like to have something truly inspiring to look forward to, something that fills you with excitement right now, and something that you know will open up new doors and new possibilities for the future?

We’re touching base with you today to let you know that we still have a small number of places remaining on our ‘VIP Fast-Track Style Coaching™ Diploma Course’ starting this September, and our prestigious online personal styling course is available all year round (you could even start today). 
We would love to help you gain all the knowledge, skills, resources, support and experience you need to begin a new career in Style Coaching™, Personal Styling or Image Consultancy. Our training team has helped over 1000 people in 63 countries to pursue careers in personal styling, so we know what it takes and we have a tried and tested formula for your success. You might like to read some of the Success Stories and Testimonials of our image consultants here.

I hope you enjoy reading more about the upcoming personal stylist courses at our website 

Whether you would like to take one of our styling courses in London, Singapore or New Zealand, or whether you’d like to study from your own home, you’ll be made to feel very welcome in the international Style Coaching™ learning community.

How to succeed as an image consultant or personal stylist

“When you want something you’ve never had, you have to do something you’ve never done.”

When the weekend has come to an end, have you ever wished that you could continue to do what you love throughout your working week, and somehow combine your hobbies with your career?

Starting your own business as a personal stylist, image consultant, fashion stylist, personal shopper, colour consultant or Style Coach™ is a career that many people dream about. But we all know that there are many others who have done it already, so why should it not be possible for you too? 

Here at the Style Coaching Institute® we believe that everyone has the right to reach their full potential, and our Style Coaching™ diploma courses teach you a tried and tested formula for success. 

We’ve trained over 1000 people (just like you) to become the world’s most innovative image professionals who are setting the international standards for personal styling, image consultancy, personal shopping, fashion styling, and colour consultancy. With our training, guidance and support you too can create and master a fulfilling career for life.

Gain inspiration from some of the ‘Success Stories’ of our Style Coaches™ here >

Remember, if it is possible for others, then it’s possible for you too! If you follow the same formula for success then you can absolutely achieve the same results!

Take inspiration from Dagmar Gabulova’s success story for example:

“As a Style Coach™, I love that I have the opportunity to reveal the ‘real self’ in each person and define what they want to represent on the outside. They learn how to shine from the inside, how to build a positive self-image and true self-confidence, and most importantly, how being themselves can lead them to a woman they want to be. 

I initially worked at ELLE Magazine. However, the commercial world of beauty made me feel frustrated that I was not able to help women to understand that they ARE good enough even without designers bags and luxury clothes.

Just being a ‘personal stylist’ was not interesting enough for me. I wanted to change people’s lives. I wished to change not only how they looked, but also how they felt about themselves. The Style Coaching Institute® was the only option for this kind of training and it is where I finally found my true passion and mission in life!

Thanks to the Style Coaching Institute®, I became the first certified Style Coach™ in Czech Republic and Slovakia. I gained valuable knowledge, earned my diploma and built credibility enabling me to do what I really love and start my dream job – my own business as a Style Coach™. For the last 3 years, I have been working with women on building their image to fit their personality and also leading workshops for companies such as McKinsey, Dell, Oracle, Mary Kay and many others helping their employees to have more fun with the dress code. In addition to that, it has opened many doors to leading media brands in both countries to me. 

Studying Style Coaching™ has changed my life tremendously and I am excited to share what I learned with as many women as possible to give them a new future as well. Watching the change in my clients’ lives and listening to their stories is proof for me that my work makes sense! Finally, THEY are the stunning ones, not only their clothes.

In the future, I plan to broaden the reach of the Style Coaching™ services to wider audience through group workshops and international expansion. I truly believe Style Coaching™ should be accessible to all people no matter their income level, race or country of origin. This is where I believe my mission in life lies and where I want to contribute to give something back to this world. I wish everybody could find their own passion in life and experience the feeling of doing what she loves and loving what she does!”

Dagmar Gabulova

Read more success stories from our certified personal stylists here >


 We are now accepting enrolments for live VIP tutored courses in SingaporeNew Zealand and the United Kingdom. You can view all our personal stylist training course options here > 

All our VIP classes have very limited spaces available, so if you’d like to enrol, then you would need to act quickly. Our tutored courses are in high-demand, especially our UK personal styling courses in London this September and we have limited places now remaining. 

During our tutored stylist courses, you will be part of an intimate group led by one of our master image trainers, who will personally guide and support you to achieve your personal and image career goals.

If you would prefer to learn from the comfort of your own home, then why not take our prestigious online personal styling course?

Our International Home Study diploma course can be studied from anywhere in the world, and we now have certified personal stylists in 61 countries around the world (more than any other image training company). The major benefit of studying from home is that you can fit your studies in around your busy lifestyle and commitments. Home Study offers you ultimate flexibility!

About the Style Coaching Institute®

Our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue hugely rewarding and fulfilling careers and become professional Style Coaches™.

Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Jordan, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.

We offer our online courses worldwide, and VIP tutored training courses in London, Singapore and New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™ and have your dream career.

Discover more at our website

Infographic: Every Oscar dress worn by Best Actress winners (since 1929!)

Mediarun Digital has possibly created the most amazing infographic we’ve ever seen. Together in one image, every single dress worn by the Best Actress Oscar winners since the first show in 1929. Lots of black and white in the first few years – do you have a favourite?

Should you become a Personal Stylist or a Style Coach™?

Have you been thinking about becoming a Personal Stylist, training as an Image Consultant, starting an exciting new career as a Style Coach™, or gaining the skills you need to become a Personal Shopper?

Or perhaps you’re already an Image Consultant, Personal Stylist or Personal Shopper but your image business has become stuck in a rut and you’re looking for a new way to inject life back into your career, while rediscovering all the wonderful reasons why you originally chose a career as a stylist?

There are lots of great reasons to choose the Style Coaching Institute® for your image training, one of which is that we’re the world’s most innovative and influential image education company, and we’re making a massive impact on the world of image consultancy training. Over the past 10 years our expert training team have empowered over 1000 people in almost 60 countries to realize their full potential and become successful Style Coaches™. 

Who can have a career in Personal Styling or Style Coaching™?

We’ve worked with men and women from all walks of life and with vastly differing levels of experience. We’ve trained complete novices with no prior experience of personal styling or image consultancy, and transformed them into confident and competent Style Coaches™ who run their own image businesses and earn a great income from doing what they love!

We’ve also trained experienced Personal Stylists and Personal Shoppers, as well as Image Consultants and Color Consultants who have been practicing for a number of decades. When these image professionals are looking to take their styling careers to the next level and gain a competitive edge that helps them stand out from the crowd, they turn to the Style Coaching Institute® for the tools, knowledge and resources to make this possible.

The truth is that anyone who has a passion for style and a belief in the positive power of appearance can become a Personal Stylist or Image Consultant, but if you’re looking for a career that will really capture the attention and imagination of your clients, then training to become an Image and Style Coach™ is the obvious choice.

What’s the difference between Personal Styling and Style Coaching™?

When you train to become a Personal Stylist, Image Consultant or Personal Shopper, you will learn how to help others enhance their physical appearance through clothes, accessories, colors, and makeup. A Style Coach™ is also highly-trained in all these professional styling skills and they are also trained in powerfully transformative life coaching skills

The added benefit of merging the skills of a Personal Stylist with those of a Life Coach cannot be underestimated. In fact, the difference between the results of Style Coaching™, and those of Personal Styling or Image Consulting is staggering. Style Coaching™ offers a complete and holistic approach that revolutionizes how Personal Stylists and Image Consultants have worked since the 1980’s. A Style Coach™ doesn’t just believe in the power of appearance; they also believe that people are more than just a reflection in the mirror and that confidence and positive body-image are vital components of ‘style’ of a personal ‘style’!

So, should you become a Personal Stylist or a Style Coach™? The answer to this question can only be discovered by examining your own beliefs. 

Here at the Style Coaching Institute® our training is based on the beliefs that:

  • Style is as much about inner confidence as it is about the clothes you wear
  • Looking good is about enhancing your appearance and embracing what makes you uniquely beautiful 
  • No matter your size, shape or weight, if you feel beautiful on the inside then you can look beautiful on the outside
  • Making a good impression is a combination of the right clothes, grooming, body language and attitude
  • In essence, “looking good is only half the picture”

If these beliefs resonate with you and make sense, then a career in Personal Styling or Image Consultancy would be selling yourself short. Style Coaching™ will give you unlimited opportunities for personal and professional growth, fulfillment and rewards. This is true whether you are a complete newcomer to the image profession, or whether you are experienced professional from a related field. Read what people say about training to become a Style Coach™.

In just 10 years, our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, personal shoppers, personal branding coaches, and life coaches to pursue the career of their dreams as professional Style Coaches™.

Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.

We offer online personal styling courses worldwide for people who want to pursue a career in Style Coaching™, and VIP tutored training courses in London, classroom courses in Singapore and fast-track training courses in New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™.

Discover more at our website:

100 Years of Style in 100 Seconds

If you love style and British fashion history as much as we do, why not join us on a trip through 100 years of East London style in 100 seconds?

Wishing everyone a ‘feel good Friday’ from the training team at Style Coaching Institute®.

Watch the video here:


Whether modern or classic, sublime or verging on the ridiculous, boots are a firm favourite for every season of the year. But there’s no time like Winter for showcasing this full-coverage footwear at its best!

One of the things I love most about boots is how versatile they are; there is surely a pair of boots for every Style Personality, and every occasion! Whether you are looking to recreate a quintessentially British equestrian vibe, or a chic and modern Parisian look, choosing the perfect pair of boots is often the first place to start! 

When entering the chillier months of Autumn, or battling through the freezing months of Winter, boots can transform your wardrobe and offer variety that would be otherwise impossible to achieve. Dresses and skirts can be worn in comfort, and trousers and jeans can be easily offered a seasonal lift. It is for these reasons that I consider it essential to own at least one or two pairs of quality boots. 

Of course, quality boots may not be the cheapest items to purchase, but they are investment items that will last you many years to come and be worn on countless occasions!    

High Boots For Added Warmth - Longer boots may need to be stored away in warmer seasons, but throughout Autumn and Winter they help you to stay warm while wearing dresses and skirts.

Pair Short Skirts with Long Boots - This can create the most stunning proportions! Remember of course to always wear the appropriate tights. This will ensure that the overall look is kept modest and sophisticated.

The Ankle Boot - There’s never been a better time to choose a pair of ankle boots. The variety available in the shops is astounding and can offer an ultra-modern edge to your wardrobe! Of course, the most obvious way to wear ankle boots is under trousers, as they can be easily slipped on and don’t feel restrictive around your legs. However, remember to think outside the box! Love or hate them, ankle boots (booties) are now being worn with a wide range of dresses and skirts - and I must admit that despite some initial reservations, some of these unusual combinations do in fact work beautifully!

The Little Details - Consider that when wearing a fuller skirt, it’s ideal for your hem to fall just over the top of your boot. With a fitted shape, try to allow a few inches between your hem and your boot. 

Wear Chunky Heels with Maxi Skirts & Dresses - When wearing longer skirts and dresses, you can choose to wear heavier heels, as they will successfully offset the length. Although many boots with chunky heels can tend to be less refined, try to reserve the most ‘rough and ragged’ variety for wearing with jeans!

Slim, High Boots: A Wardrobe Staple - Take time to choose the perfect fit - even if it means a whole day of trying on different pairs in different stores! Trust me, fit is everything, so choose with patience :) Pick a pair that is comfortably fitted around your leg, but avoid any that are too tight (a giveaway sign is if your skin bulges at the top). There should be no more than a half inch of space between your leg and the boot. Saying this, bear in mind that flat equestrian boots can be slightly less fitted. In fact, a straighter cut makes them easy to slip on and off, and you need a little extra ‘wiggle room’ if you are to wear them with skinny jeans.

Leather & Lace - For adventurous fashionistas, have fun experimenting with contrasts! Teaming light and flowing dresses with heavy leather may sound like an unlikely combination, but it can create a dramatic look. Such combinations are often seen in rock music videos, and on the runways - but this is a fashion that anyone with the right attitude can try at home! 

Tuck in Skinny Jeans - This is a look that unfortunately doesn’t work for everyone, but it can be super-glamorous for slender ladies. The important thing is to choose jeans which are ‘super skinny’ - there should be no bunching of the denim, and no folds. Experiment with varying the length and style of boot you choose; you can choose ankle or knee-high, or even slouchy! Be sure to try a few styles before you buy. 

At the Style Coaching Institute® you can train to become a fashion and style expert - but also so much more! Becoming an image consultant, personal stylist, personal shopper, or color consultant means that you have all the skills you need to help a person to enhance their external appearance (how they look in the mirror). But by training to become a Style Coach™, you also learn all the skills of a professional life coach and personal branding consultant. This enables you to help others to connect with their inner-confidence and inner-beauty! You can promote positive body-image, and healthy self-esteem. 

Looking good is not just about perfecting your reflection in the mirror. It’s about how you see yourself on the inside. 

Find out how you can become an accredited Style Coach™:

We offer courses that are accredited by the International Association of Style Coaches™, with options for tutored training courses with our master Style Coach™ trainers in London, Auckland New Zealand, and Singapore. We also offer our prestigious Home Study diploma course in 56 countries around the world!

** Boots shown here are available from Nordstrom

Today we’d like to introduce you to one of our accredited Style Coaches™, Ayo Fashola. Ayo helps women exude style confidence, increase their feminine radiance, and unlock their “star power”. She shares our beliefs that “less can truly be more” and “simplicity is the ultimate sophistication”. 

In her brand new video, style expert Ayo Fashola chats about how we can embrace simplicity in all aspects of our lives, including by getting rid of unnecessary clutter in our closets.

Watch Ayo’s video now:

She has recently launched a new Facebook page ( and you’re invited to become a fan. You can also find out more about Ayo and her inspiring Style Coaching™ services at her Style Star website:

If you’re dreaming about starting a new career as a Fashion or Image Consultant, and would like to find out why ‘Style Coaching™’ is so much more powerful and advanced than any other form of personal styling out there, then please come on over to our website and take a peek at the innovative training courses we offer around the world:

Style Coaching Institute® – “We believe people are more than a reflection in the mirror”.

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