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Become a Certified Style Coach
Uniquely Holistic Personal Stylist
& Image Consultant Training


Should you become a Personal Stylist or a Style Coach™?

Have you been thinking about becoming a Personal Stylist, training as an Image Consultant, starting an exciting new career as a Style Coach™, or gaining the skills you need to become a Personal Shopper?

Or perhaps you’re already an Image Consultant, Personal Stylist or Personal Shopper but your image business has become stuck in a rut and you’re looking for a new way to inject life back into your career, while rediscovering all the wonderful reasons why you originally chose a career as a stylist?

There are lots of great reasons to choose the Style Coaching Institute® for your image training, one of which is that we’re the world’s most innovative and influential image education company, and we’re making a massive impact on the world of image consultancy training. Over the past 10 years our expert training team have empowered over 1000 people in almost 60 countries to realize their full potential and become successful Style Coaches™. 

Who can have a career in Personal Styling or Style Coaching™?

We’ve worked with men and women from all walks of life and with vastly differing levels of experience. We’ve trained complete novices with no prior experience of personal styling or image consultancy, and transformed them into confident and competent Style Coaches™ who run their own image businesses and earn a great income from doing what they love!

We’ve also trained experienced Personal Stylists and Personal Shoppers, as well as Image Consultants and Color Consultants who have been practicing for a number of decades. When these image professionals are looking to take their styling careers to the next level and gain a competitive edge that helps them stand out from the crowd, they turn to the Style Coaching Institute® for the tools, knowledge and resources to make this possible.

The truth is that anyone who has a passion for style and a belief in the positive power of appearance can become a Personal Stylist or Image Consultant, but if you’re looking for a career that will really capture the attention and imagination of your clients, then training to become an Image and Style Coach™ is the obvious choice.

What’s the difference between Personal Styling and Style Coaching™?

When you train to become a Personal Stylist, Image Consultant or Personal Shopper, you will learn how to help others enhance their physical appearance through clothes, accessories, colors, and makeup. A Style Coach™ is also highly-trained in all these professional styling skills and they are also trained in powerfully transformative life coaching skills

The added benefit of merging the skills of a Personal Stylist with those of a Life Coach cannot be underestimated. In fact, the difference between the results of Style Coaching™, and those of Personal Styling or Image Consulting is staggering. Style Coaching™ offers a complete and holistic approach that revolutionizes how Personal Stylists and Image Consultants have worked since the 1980’s. A Style Coach™ doesn’t just believe in the power of appearance; they also believe that people are more than just a reflection in the mirror and that confidence and positive body-image are vital components of ‘style’ of a personal ‘style’!

So, should you become a Personal Stylist or a Style Coach™? The answer to this question can only be discovered by examining your own beliefs. 

Here at the Style Coaching Institute® our training is based on the beliefs that:

  • Style is as much about inner confidence as it is about the clothes you wear
  • Looking good is about enhancing your appearance and embracing what makes you uniquely beautiful 
  • No matter your size, shape or weight, if you feel beautiful on the inside then you can look beautiful on the outside
  • Making a good impression is a combination of the right clothes, grooming, body language and attitude
  • In essence, “looking good is only half the picture”

If these beliefs resonate with you and make sense, then a career in Personal Styling or Image Consultancy would be selling yourself short. Style Coaching™ will give you unlimited opportunities for personal and professional growth, fulfillment and rewards. This is true whether you are a complete newcomer to the image profession, or whether you are experienced professional from a related field. Read what people say about training to become a Style Coach™.

In just 10 years, our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, personal shoppers, personal branding coaches, and life coaches to pursue the career of their dreams as professional Style Coaches™.

Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.

We offer online personal styling courses worldwide for people who want to pursue a career in Style Coaching™, and VIP tutored training courses in London, classroom courses in Singapore and fast-track training courses in New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™.

Discover more at our website:

100 Years of Style in 100 Seconds

If you love style and British fashion history as much as we do, why not join us on a trip through 100 years of East London style in 100 seconds?

Wishing everyone a ‘feel good Friday’ from the training team at Style Coaching Institute®.

Watch the video here:

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