What am I doing? Oh…just working on my graphics to announce: I’m officially a certified Style Coach™….who graduated with…drum roll….HONORS!
For the record, even though I have a college degree, those 5 years, yes 5, were sooo painful. I never really got excited about any of my classes & dreaded every minute (except the partying;))…I wanted to be done with it.
But when you find something you’re passionate about it’s like being a kid in a candy store, or in this case a lady with a 1 million dollar gift card to Bloomingdales, & you want to buy everything. Shout out to anyone who strives to be the best at what ever they choose to be!
PS. Not to bore you but wanted to share a little more: A Style Coach™ is someone who has been professionally trained to be able to help others to enhance and embrace their physical appearance, so that it harmonizes with their personality and the messages they would like to express. They also help others to “love the skin they’re in” through an understanding of self-image psychology.
How to take your Image Consulting Career to the Next Level
In today’s world creative careers are on the rise and thus the market has become saturated with competition. But competition isn’t necessarily a bad thing. It can give you the push you need to elevate your status and become a real rising star. This is no different if you have chosen a career in Image Consultancy.
As an Image Consultant you may have decided that it is time to take your career to the next level and get a leg up on your competitors. There are a few areas you may want to focus on to get you started.
Establish your Brand as an Image Professional
Many people confuse branding with a fancy logo or a cool letterhead and though those elements do play an important role in establishing your businesses’ image it is only a part of the equation. Your image consulting company has a brand that goes much deeper. It is how your business is perceived by others. When establishing your brand you want to determine three key factors:
Once these three elements have been defined you now have a strong brand Identity. You know where you are going and how to get there. You now have a unique voice that will allow you to step away from the clutter of other image consultants who are providing the same or similar services.
Companies like Apple do this well. They use these elements to build an emotional bond with their existing and potential customers. So much so that customers don’t even mind shelling out few hundred dollars more for their products because they have formed a relationship with the brand and are aligned with it’s values.
Certified Style Coaches™ also understand the importance of personal branding and how to use it to build up powerful states of rapport with their clients. They are very much connected with the values that represent the Style Coaching™ brand and the key message that “looking good is only half the picture”. Whether a person “feels” beautiful or not, is only partially defined by what they see in the mirror – that’s why certified Style Coaches™ also help their clients to have a beautiful inner self and a positive body-image that beneficially impacts every area of their lives.
Increase your Visibility
If you want to take your Image Consultancy career to the next level you have to put yourself out there and do something that sets you apart from the competition. That’s why so many Image Consultants are choosing to continue their learning and growth by becoming Certified Style Coaches™.
In the past 10 years, social media has taken over the internet and businesses don’t want to be left behind. As an Image Consultant, social media can be a great way to communicate to the public and get visibility. Use these networks to show ‘before and afters’ of clients you’ve worked with, share style tips, promote your services and answer questions from potential clients.
Platforms like Facebook, Polyvore, Pinterest and YouTube are driven by visuals and are great for showing your personal styling skills. While, Twitter can be used for hosting live chat sessions and sharing tips. This will help you to connect more with your target and learn about their needs.
Though it is great to get online, don’t knock good old-fashioned networking. Go to fashion and beauty events and conferences, strike up a conversation with someone in the line at your favourite clothes shop, or book public speaking engagements where you can spread the word about your personal styling business. Don’t be shy about telling people what you do and sharing your knowledge. Always keep your business cards handy so people have a way to contact you after that first introduction.
Know your Client’s Needs
This seems like a no-brainer but you would be surprised how many image consultant entrepreneurs underestimate the power of knowing their client’s needs. Most successful Image Consultants work with several clients who all have different needs. It is important that you take the time to understand their specific needs, thus improving the quality of the service you provide. When your clients feel comfortable that you understand what they want, you have converted a one-time client into a repeat customer!
Develop Image Consulting Products
Being an Image Consultant means your primary source of income is the service you provide. However, there’s only one you. What if you could duplicate yourself and broaden your customer base? Developing unique image and style products can accomplish exactly that. Products can range from books and ebooks, exclusive video series and useful printables. Whether your products are sold through your website or available in stores they will give you the opportunity to not only reach a larger audience, but to establish yourself as an image industry expert.
Be Willing to Learn
Constantly educate yourself so that you continue to raise your game and keep the competition playing catch up. This is the information age and you can’t afford to be left behind. Whether it is personal styling workshops, reviewing or refreshing your course materials from the Style Coaching Institute or buying books on various personal styling and beauty topics. It is important that you stay up to date, so you can provide the best service to your clients.
These are only a few ideas on how you can elevate your Image Consulting career to the next level. At the end of the day you have to be willing to put in the work to see real growth. Hard work, dedication, persistence and patience is the winning formula.
Today’s actionable is to decide three steps that you believe will help your Image Consultant business to soar.
For more information on how to take your career to the next level visit our website: www.stylecoachinginstitute.com
Watch the video here: http://bit.ly/1yrCxYG
On the set of John Legend’s “You and I” music video, 63 women were asked what they see when they look in the mirror. “When I look in the mirror” is a behind the scenes exploration of each woman’s thoughts and insights as they take a deep look into the mirror and reflect on themselves and their experiences. Dozens of interviews were conducted over the course of twelve days to cultivate this collection of voices. From cancer survivors to a middle schooler facing bullying, each woman’s answer is indicative of her unique life experiences. Through interview, vérité filming, and staged recreations, this short documentary will deeply explore female self-image, self-judgement, and ultimately, self-love. #OPERATIONGIRL
Did you know that Style Coaching™ is so much more than image consultancy or personal styling? Style Coaching™ is the only specialisation that truly recognises the connection between every part of your life. It’s not just about the physical image you see reflected in the mirror; it’s about the thoughts you have about that image. How you “see” yourself isn’t just influenced by your hair or makeup, your clothing choices, or your age. It’s influenced by your beliefs, your life experiences, the inner challenges you might be facing.
When you train to become an image consultant or take a personal styling course, you will learn all the skills to dress someone for their body shape and colour season. You’ll learn how to do personal shopping and give wardrobe advice. Most image consultants and personal stylists love their careers, and they find that the most rewarding aspect is seeing the positive impact it can have on a person’s life. There’s no doubt that changes to your appearance can have a dramatic influence on your confidence and self-esteem. When you train to become a certified Style Coach™ you’ll get to learn everything from the world of image consultancy and personal styling, but you’ll also get to explore the fascinating depths of a person’s internal self-image.
As a professional Style Coach™ you’ll have the unique opportunity to work closely with your clients and support them not just to see an attractive reflection in the mirror, but also to nurture positive thoughts about themselves and genuinely learn to “love the skin they’re in”. Beauty comes in every shape, size, gender and race… Style Coaching™ recognises this, and enables you to help others to live happier and more fulfilled lives, not just change their wardrobe choices.
About the Style Coaching Institute®
Over the past 10 years, our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue hugely rewarding and fulfilling careers and become professional Style Coaches™.
Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Jordan, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.
We offer our online image courses worldwide, and VIP image training courses in London, image and beauty courses in Singapore and image training courses in New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™ and have your dream career.
Discover more at our website www.stylecoachinginstitute.com